The med spa ranked well in Fort Lauderdale proper but was invisible in Plantation, Sunrise and Coral Springs — where nearly half its existing patients actually lived. Every competitor was fighting over the same downtown keywords.
Med Spa & Aesthetics • Fort Lauderdale, FL
Med spa doubles booked consults across Broward
Competing against national chains, a single-location med spa doubled booked consults by owning suburb-level searches its competitors ignored.
- 2.0x
- Booked consults YoY
- 7.8%
- Form completion rate
- 8 of 11
- Page-one suburb terms
The challenge
Our approach
We built dedicated service-area pages for each suburb, restructured the injectables and body contouring pages around specific patient questions on cost and downtime, and tightened the Google Business Profile service area. We also implemented a monthly Google Posts calendar tied to seasonal promotions and rebuilt the booking form from eleven fields to four.
The results
Suburb pages now rank on page one for eight of eleven target terms. Booked consults doubled year over year, and form completion rate rose from 3.2% to 7.8% after the form rebuild.