The practice had strong clinical outcomes and almost no digital footprint. Its Google Business Profile used the wrong primary category, listed four services, and had 31 reviews with no responses. The website was a single-page brochure with no treatment pages at all.
Cosmetic Dentistry • Coral Gables, FL
From invisible to Map Pack leader in Coral Gables
A two-chair cosmetic practice ranking outside the top 20 for veneers grew to a consistent top-three Map Pack position and tripled inbound calls in eight months.
- 3.1x
- Increase in profile calls
- Top 3
- Map Pack position for core term
- 14
- Monthly reviews
The challenge
Our approach
We rebuilt the profile around cosmetic dentistry as the primary category, mapped the full treatment menu into service listings, and launched a weekly posting and photo cadence. In parallel we published nine treatment pages — veneers, bonding, whitening, smile design and implants — each with FAQ schema and neighborhood targeting for Coral Gables, Coconut Grove and Brickell. A post-visit SMS workflow lifted review velocity from two per month to fourteen.
The results
Grid rankings for "veneers Coral Gables" moved from position 20+ to a stable top three within six months. Profile calls tripled, and the treatment pages now generate more than half of all new-patient form submissions.